Marketing management" refers to the process of planning, organizing, implementing, and controlling marketing activities to achieve organizational goals. It involves understanding customer needs, developing products or services to meet those needs, promoting them effectively, and ensuring they are delivered efficiently.
Sales management is the management of activities and processes relating to the effective planning, coordination, implementation, control, and evaluation of an organization's sales performance. Sales management is a core business process in most organizations.
This course unit seeks to :
Explain the meaning of Human Resource Management
Discuss the role of human resource in an organization
This unit covers the competencies required to demonstrate understanding of supply chain management. It involves developing organizations procurement policy, planning and organizing supply chain operations, managing procurement staff, overseeing supply chain operations and controlling supply chain operations.
